One of the biggest mistakes that small companies make is to neglect the way their website functions on smartphones and tablets.
With e-commerce leading the world of retail, no company can afford to miss out on the potential for online sales. That said, creating a website that attracts rather than repels customers can be difficult. When building your site, there are several factors to take into consideration. Topics like the layout, font choices, and color schemes may be the first to come to mind, but there are far more features you need to think about to ensure your site is successful. While these three tips are by no means the only ones you must consider, they give an excellent base for you to begin planning or updating your e-commerce platform.
Ease Of Use
Perhaps the most critical factor of any website is to ensure that it is easy to use. Not only do you need to make sure that everything is easy to find, easy to read, and working, but you need to be sure it transfers well to mobile devices. One of the biggest mistakes that small companies make is to neglect the way their website functions on smartphones and tablets. More consumers than ever are using their portable devices as their primary tool for online shopping overlooking this can leave you losing valuable revenue.
Seamless Checkout Experience
If you’re finding that you have many consumers filling up an online cart only to abandon it halfway through the process, it’s time to give your checkout system an upgrade. If the process of checking out online is too complicated, many consumers will forfeit their purchase entirely. No matter what your service is, consumers can get it from another source if yours is harder to obtain they’ll always choose the easier option. Having information kept as saved for frequent customers while offering a guest pass for purchases will give you more results. Additionally, make sure the process of inputting shipping addresses and card information is as foolproof and straightforward as possible while still being clearly secure and professional.
Clear Policies
When consumers purchase from an online store, they’re often putting themselves at risk. Not only is there always the threat of identity theft but if they’ve never purchased from you before they have no way to guarantee quality. To that end, it’s essential to have clear and concise policies for returns, dissatisfaction, and refunds. This can ensure that any unhappy consumer will turn to you first rather than leaving negative reviews that can hurt your business out of frustration.
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FORMost Graphic Communications proudly provides high-quality print and marketing solutions that produce results for your business. Since 1985, we have been providing an array of services for both national and international clients across a wide variety of industries, including all levels of government . As a privately-held company based in the Washington DC area, we are dedicated to providing exceptional services and products to each of our clients unique marketing needs. To learn more about our products and services for your marketing and print needs, contact us today at 301-424-4242, or visit us on Facebook, Twitter, or Linkedin for more information.