Posts Tagged ‘post cards’

• Direct Marketing Stats You Need to Know

  • June 15th, 2015
  • Posted in Blog
  • Tags: cost savings, digital printing, direct mail, direct marketing, envelopes, post cards, response rate

  The long-standing definition of direct marketing has all but been thrown out the window in recent years.  Back in the 70s and 80s, most direct marketing was done via direct mail. Today, things are extraordinarily different with the rise of… Read More

• 6 Ways to Boost Postcard Success Rates | Postcard Printing Washington, DC

  • April 16th, 2015
  • Posted in Blog
  • Tags: business cards, cost savings, digital printing, direct mail, direct marketing, envelopes, environmentally friendly, offset printing, post cards, postcards, printing, tips, turnaround time

    So you’ve got a clean mailing list, a budget to work with, and a message. What’s next? The most effective postcards pair persuasive copy, sharp design, and these six elements: 1. Ask a question A great way to encourage… Read More

• 5 Ways to Save on Postage | Direct Mail Washington, DC

  • September 29th, 2014
  • Posted in Blog
  • Tags: cost savings, direct mail, direct marketing, envelopes, offset printing, post cards, postage, turnaround time

  As direct marketers, or really anyone who uses the United States Postal Service, it seems like every time we turn around we are faced with yet another postage increase. For the average consumer this is mostly just an inconvenience, but… Read More

• Postal News: USPS Rate Increase

  • January 20th, 2014
  • Posted in Blog
  • Tags: direct mail, direct marketing, envelopes, graphic design, offset printing, post cards, postage, postal increase, usps

  Once again, the United States Postal Service has increased postal rates. Effective January 26, 2014 the new rates are intended as a “last resort” to generate $2 billion in incremental annual revenue for the struggling Postal Service. A +1.7% inflation-related… Read More

• One-to-One Marketing | Calendars, Direct Mail, pURLs

  • September 30th, 2013
  • Posted in Blog
  • Tags: calendars, corporate gifts, cost savings, digital printing, direct mail, direct marketing, graphic design, logos, multimedia, offset printing, One to One Marketing, post cards, promotional products, PURLs, turnaround time

  In Dale Carnegie’s How to Win Friends and Influence People, he suggests that if you want people to like you, you should address them by their name. “Remember that a person’s name is to that person the sweetest and most… Read More

• 3 Types of Mobile Marketing

  • March 12th, 2013
  • Posted in Blog
  • Tags: branding, cost savings, direct mail, direct marketing, envelopes, landing page, mobile marketing, multimedia, post cards, tradeshows

  This weekend, when dining out with friends, the hostess asked for a cell phone number so that she could alert us by text when our table would be ready. Brilliant! Now, not only do we avoid risking Norovirus from clutching that… Read More

• Marketing with PURLs

  • February 20th, 2013
  • Posted in Blog
  • Tags: digital printing, direct mail, direct marketing, landing page, lists, post cards, PURLs, response rate

  What is a PURL? A Personalized Uniform Resource Locator (PURL) is a unique web address that leads your recipients to a webpage created specifically for him. The recipient’s personal information is fed into the landing page from a database so… Read More

• Offset Printing vs. Digital Printing

  • January 16th, 2013
  • Posted in Blog
  • Tags: business cards, cost savings, digital printing, direct mail, offset printing, pantone colors, post cards, turnaround time

  Every day, we rely on both offset and digital printing to produce high quality work for our clients. Having the option allows us tremendous flexibility and each method offers great advantages. When we are asked what method of printing is… Read More