Posts Tagged ‘offset printing’

• Print Media and the Affluent Market

  • April 22nd, 2015
  • Posted in Blog
  • Tags: affluent, affluent buyers, closer look, consumer trends in printing, digital media, digital printing, direct mail, direct marketing, landing page, media consumption, multimedia, offset printing, print media, printing, PURLs, response rate, social media, surveys, trends

  We can easily make assumptions about print media by observing what is going on in the world around us. There is no doubt that the rapidly growing and powerful impact of new devices and social media has changed the way… Read More

• 6 Ways to Boost Postcard Success Rates | Postcard Printing Washington, DC

  • April 16th, 2015
  • Posted in Blog
  • Tags: business cards, cost savings, digital printing, direct mail, direct marketing, envelopes, environmentally friendly, offset printing, post cards, postcards, printing, tips, turnaround time

    So you’ve got a clean mailing list, a budget to work with, and a message. What’s next? The most effective postcards pair persuasive copy, sharp design, and these six elements: 1. Ask a question A great way to encourage… Read More

• Business Cards Made of…Meat?

  • November 10th, 2014
  • Posted in Blog
  • Tags: business cards, digital printing, logos, multimedia, offset printing, tradeshows, weird

  They say you never get a second chance to make a first impression. In the business world, first impressions are made with smiles, handshakes, and despite our increasingly digital business practices, a good old fashioned business card. While ink on… Read More

• 5 Ways to Save on Postage | Direct Mail Washington, DC

  • September 29th, 2014
  • Posted in Blog
  • Tags: cost savings, direct mail, direct marketing, envelopes, offset printing, post cards, postage, turnaround time

  As direct marketers, or really anyone who uses the United States Postal Service, it seems like every time we turn around we are faced with yet another postage increase. For the average consumer this is mostly just an inconvenience, but… Read More

• School Spirit: Promotional Items for Fundraising

  • August 18th, 2014
  • Posted in Blog
  • Tags: ad specialties, apparel, branding, corporate gifts, embroidery, fundraising, logos, offset printing, pantone colors, promotional products, screen printing, tradeshows

  Another school year is upon us and just as kids are preparing to head back, schools are looking for ways to raise money and promote school spirit. As we discussed here, nonprofits like schools can take advantage of the power… Read More

• Membership Cards | DC, MD, Virginia

  • July 30th, 2014
  • Posted in Blog
  • Tags: affixed cards, cost savings, digital printing, direct mail, direct marketing, integrated cards, laser clean cards, membership cards, offset printing, plastic cards, postage, response rate, self laminating cards, turnaround time

  FORMost offers a wide variety of products that add value to traditional direct mail pieces. We have innovative post-press converting solutions that allow us to incorporate: ID cards, membership cards, magnets, scratch offs, repositionable notes, and other unique items. We… Read More

• Common Email Signature Mistakes

  • June 20th, 2014
  • Posted in Blog
  • Tags: direct marketing, email, lists, logos, mobile marketing, offset printing, promotional products, tips

  According to a 2012 study by the software company Varonis Systems, the average person receives more than 50 emails a day and a quarter of us receive more than 100. If you are lucky enough to have an email opened… Read More

• Types of Printing Proofs | Gaithersburg, MD Printer

  • June 17th, 2014
  • Posted in Blog
  • Tags: blueline proof, branding, cost savings, dc printer, digital printing, direct mail, direct marketing, gaithersburg printer, graphic design, logos, multimedia, offset printing, pantone colors, PDF proofs, press proof, proofs, rockville printer, turnaround time

  Proofing your print job is a crucial step. It’s your last chance to make sure that the fonts, graphics, colors, and margins are correct. Just as important as reviewing the proof is selecting the appropriate type. Your sales rep can… Read More

• 7 Common Presentation Folder Design Mistakes

  • June 9th, 2014
  • Posted in Blog
  • Tags: branding, business cards, cost savings, direct marketing, folders, graphic design, logos, mistakes, offset printing, pantone colors, presentation folders, turnaround time

  1. Using a Stock (Plain) Folder When you need something to hold all of your marketing materials, a presentation folder is your best bet. But, it’s not just a vessel that holds brochures, sell sheets, and your business card…it should… Read More

• Take a Closer Look at FORMost

  • May 27th, 2014
  • Posted in Blog
  • Tags: ad specialties, branding, business cards, checks, closer look, corporate gifts, cost savings, digital printing, direct marketing, embroidery, envelopes, graphic design, logos, marketing, micr forms, mobile marketing, multimedia, offset printing, promotional products, tips

  Back in the 90s, Sears came out with an advertising campaign aimed at educating consumers about its various product offerings. “Come see the softer side of Sears.” It was an effective message that addressed the misconception that Sears is only… Read More