Posts Tagged ‘direct marketing’

• 5 Ways to Save on Postage | Direct Mail Washington, DC

  • September 29th, 2014
  • Posted in Blog
  • Tags: cost savings, direct mail, direct marketing, envelopes, offset printing, post cards, postage, turnaround time

  As direct marketers, or really anyone who uses the United States Postal Service, it seems like every time we turn around we are faced with yet another postage increase. For the average consumer this is mostly just an inconvenience, but… Read More

• National Coffee Day | Coffee Promotional Products

  • September 29th, 2014
  • Posted in Blog
  • Tags: ad specialties, apparel, branding, coffee, cost savings, direct marketing, environmentally friendly, giveaways, logos, national coffee day, promotional products, tradeshows, tumbler

  Today is National Coffee Day! Now that is certainly something to celebrate, especially on a Monday. All day, and in some cases all week, cafes and restaurants are giving away free coffee. Check this list to see where you can… Read More

• FORMost Events and Promotions | Event Production Washington, D.C.

  • September 25th, 2014
  • Posted in Blog
  • Tags: ad specialties, branding, closer look, corporate gifts, cost savings, direct marketing, events, events and promotions, multimedia, tradeshows

  In early 2014, FORMost added a new division to our expanding list of service offerings. FORMost Events and Promotions is a full-service special event production company serving the Washington, D.C. and Baltimore metropolitan areas. The division is staffed with experts… Read More

• 4 No Frills Ways to Improve Your Business This Afternoon

  • September 8th, 2014
  • Posted in Blog
  • Tags: branding, direct marketing, lists, response rate

  Sometimes we make business far harder than it is. We over-think strategy and spend way too much time getting caught up in the daily minutiae. We shift our focus too often and fail to concentrate on what works. We invest… Read More

• 3 Ways Nonprofits Can Use Promotional Items | Washington, DC

  • August 18th, 2014
  • Posted in Blog
  • Tags: ad specialties, apparel, branding, corporate gifts, cost savings, direct mail, direct marketing, embroidery, giveaways, heat transfer, lists, logos, promotional products, screen printing, tradeshows

  For most nonprofits, raising money and generating awareness and support of the mission are the number one goals. Organizations use a variety of tools to achieve results including direct mail, outbound call centers, television/radio/print ads, and more. One other method, not… Read More

• Clear Stadium Tote | Washington, DC

  • August 6th, 2014
  • Posted in Blog
  • Tags: clear stadium tote, clear tote, corporate gifts, cost savings, direct marketing, giveaways, logos, mobile marketing, multimedia, nfl, pantone colors, promotional products, screen printing, tote bags, tradeshows, turnaround time

  Football season is right around the corner and as football fans prepare to cheer on their respective teams there is one important thing to remember. Last May, the NFL Committee on Stadium Security unanimously recommended the implementation of a new… Read More

• Membership Cards | DC, MD, Virginia

  • July 30th, 2014
  • Posted in Blog
  • Tags: affixed cards, cost savings, digital printing, direct mail, direct marketing, integrated cards, laser clean cards, membership cards, offset printing, plastic cards, postage, response rate, self laminating cards, turnaround time

  FORMost offers a wide variety of products that add value to traditional direct mail pieces. We have innovative post-press converting solutions that allow us to incorporate: ID cards, membership cards, magnets, scratch offs, repositionable notes, and other unique items. We… Read More

• What’s Your Incentive? | Rockville, MD Printer

  • June 20th, 2014
  • Posted in Blog
  • Tags: branding, corporate gifts, cost savings, digital printing, direct marketing, giveaways, graphic design, incentives, lists, promotional products, social media

  All effective direct marketing campaigns include a strong call to action. The call can range from asking the recipient to visit a website, make a phone call, donate money, subscribe to a newsletter, etc. If recipients don’t have an immediate… Read More

• Common Email Signature Mistakes

  • June 20th, 2014
  • Posted in Blog
  • Tags: direct marketing, email, lists, logos, mobile marketing, offset printing, promotional products, tips

  According to a 2012 study by the software company Varonis Systems, the average person receives more than 50 emails a day and a quarter of us receive more than 100. If you are lucky enough to have an email opened… Read More

• Types of Printing Proofs | Gaithersburg, MD Printer

  • June 17th, 2014
  • Posted in Blog
  • Tags: blueline proof, branding, cost savings, dc printer, digital printing, direct mail, direct marketing, gaithersburg printer, graphic design, logos, multimedia, offset printing, pantone colors, PDF proofs, press proof, proofs, rockville printer, turnaround time

  Proofing your print job is a crucial step. It’s your last chance to make sure that the fonts, graphics, colors, and margins are correct. Just as important as reviewing the proof is selecting the appropriate type. Your sales rep can… Read More