Posts Tagged ‘direct mail’

• 5 Ways to Get Your Direct Mail Piece Noticed

  • March 29th, 2013
  • Posted in Blog
  • Tags: cost savings, direct mail, direct marketing, envelopes, equipment, folder sealer, lists, pressure seal

  We live in an increasingly digital world. So much so, that it’s easy to start thinking of traditional direct mail as passé. But, the truth is, it’s not. As Forbes contributor Steve Olenski says, it is “alive and kicking.” (You… Read More

• 3 Types of Mobile Marketing

  • March 12th, 2013
  • Posted in Blog
  • Tags: branding, cost savings, direct mail, direct marketing, envelopes, landing page, mobile marketing, multimedia, post cards, tradeshows

  This weekend, when dining out with friends, the hostess asked for a cell phone number so that she could alert us by text when our table would be ready. Brilliant! Now, not only do we avoid risking Norovirus from clutching that… Read More

• Video Marketing – Rockville, Maryland

  • March 2nd, 2013
  • Posted in Blog
  • Tags: ad specialties, direct mail, direct marketing, video

  It is no secret that online video is huge right now. And it’s getting even bigger with more marketers planning to increase their investments in video in the coming year. According to comScore, which measures online engagement and use: The… Read More

• Direct Mail Update: 2013 Postal Changes

  • February 27th, 2013
  • Posted in Blog
  • Tags: cost savings, direct mail, direct marketing, envelopes, equipment, folder sealer, postage, response rate

  Warning: Dull, yet informative post ahead! To liven it up, I suggest playing Please Mr. Postman by the Marvelettes while you read it. Are you aware of the United States Postal Service’s latest changes and price increases? (Yes, it’s true,… Read More

• Marketing with PURLs

  • February 20th, 2013
  • Posted in Blog
  • Tags: digital printing, direct mail, direct marketing, landing page, lists, post cards, PURLs, response rate

  What is a PURL? A Personalized Uniform Resource Locator (PURL) is a unique web address that leads your recipients to a webpage created specifically for him. The recipient’s personal information is fed into the landing page from a database so… Read More

• Pressure Seal Equipment DC, Maryland, Virginia

  • January 31st, 2013
  • Posted in Blog
  • Tags: cost savings, direct mail, envelopes, equipment, folder sealer, postage, pressure seal

  We’ve all received one. A piece of mail, usually a tax document or check, that requires us to fold at a perf and tear off the edges to reveal the document. It’s Pressure Seal, and it’s been part of our… Read More

• Offset Printing vs. Digital Printing

  • January 16th, 2013
  • Posted in Blog
  • Tags: business cards, cost savings, digital printing, direct mail, offset printing, pantone colors, post cards, turnaround time

  Every day, we rely on both offset and digital printing to produce high quality work for our clients. Having the option allows us tremendous flexibility and each method offers great advantages. When we are asked what method of printing is… Read More

• Reducing Undeliverable Direct Mail with Proprietary Change of Address

  • January 11th, 2013
  • Posted in Blog
  • Tags: cost savings, direct mail, direct marketing, lists, postage

  As direct marketers, we all know the importance of mailing to an accurate list. When the postage is often more than the cost of the mail piece, we just can’t afford to send mail to a bad address. The U.S…. Read More