With continual improvements in digital technologies, digital printing is becoming more and more popular. In fact, within the next three years, it is expected that changes in economics, electronic replacement, and shorter runs will drive traditional offset processes to digital… Read More
Posts Tagged ‘direct mail’
-
Pressure Seal Equipment | DC Metro
DID YOU KNOW? FORMost offers a full line of Pressure Seal Forms and Processing Equipment including over 60 stock formats and in custom formats of up to 16 colors. Our Pressure Seal machines meet any volume requirement and can help… Read More
-
Finishing Touch: Adding a Coating to Your Print Collateral
When it comes to adding a finishing touch to your print project, there are several coating options available. Gloss, dull, satin, and “soft touch” can add shine, depth, and a unique aesthetic to your piece. You’re probably familiar with gloss,… Read More
-
Paper 101: Types of Coated Paper | Washington, DC Printer
When preparing to print a piece, one of the main questions we ask our clients is, “What type of paper?” The answer to this question is often specified by the designer of the piece. It can also be chosen by… Read More
-
Postal News: USPS Rate Increase
Once again, the United States Postal Service has increased postal rates. Effective January 26, 2014 the new rates are intended as a “last resort” to generate $2 billion in incremental annual revenue for the struggling Postal Service. A +1.7% inflation-related… Read More
-
One-to-One Marketing | Calendars, Direct Mail, pURLs
In Dale Carnegie’s How to Win Friends and Influence People, he suggests that if you want people to like you, you should address them by their name. “Remember that a person’s name is to that person the sweetest and most… Read More
-
7 Tips for Direct Mail Success
So you’re actively using social media, you frequently send out email blasts with pURLs, and you’ve invested in video to promote your company. In this digital age, these components can be crucial to success. If you are truly utilizing multi-channel… Read More
-
5 Tips to Avoid Spam Filters
Whether you are sending business correspondence to someone for the first time via email, or you are developing an email marketing campaign, your email won’t do much good if it doesn’t reach the recipient. While there is no guarantee that… Read More
-
Direct Mail: Intelligent Mail Barcode
Since January 2013, in order to be eligible for automated bulk mail discounts, mailings are required to have an Intelligent Mail barcode. Being educated about the requirement prevents having bulk mail rejected by the Postal Service and it allows you… Read More