Posts Tagged ‘branding’

• 4 No Frills Ways to Improve Your Business This Afternoon

  • September 8th, 2014
  • Posted in Blog
  • Tags: branding, direct marketing, lists, response rate

  Sometimes we make business far harder than it is. We over-think strategy and spend way too much time getting caught up in the daily minutiae. We shift our focus too often and fail to concentrate on what works. We invest… Read More

• School Spirit: Promotional Items for Fundraising

  • August 18th, 2014
  • Posted in Blog
  • Tags: ad specialties, apparel, branding, corporate gifts, embroidery, fundraising, logos, offset printing, pantone colors, promotional products, screen printing, tradeshows

  Another school year is upon us and just as kids are preparing to head back, schools are looking for ways to raise money and promote school spirit. As we discussed here, nonprofits like schools can take advantage of the power… Read More

• 3 Ways Nonprofits Can Use Promotional Items | Washington, DC

  • August 18th, 2014
  • Posted in Blog
  • Tags: ad specialties, apparel, branding, corporate gifts, cost savings, direct mail, direct marketing, embroidery, giveaways, heat transfer, lists, logos, promotional products, screen printing, tradeshows

  For most nonprofits, raising money and generating awareness and support of the mission are the number one goals. Organizations use a variety of tools to achieve results including direct mail, outbound call centers, television/radio/print ads, and more. One other method, not… Read More

• Color Through the Years | DC, MD, VA Printer

  • July 18th, 2014
  • Posted in Blog
  • Tags: branding, cost savings, digital printing, giveaways, graphic design, logos, pantone colors, promotional products, screen printing, tradeshows

    Each year, the Pantone Color Institute names a color of the year. The color is reflective of the times and has a great influence on fashion, architecture, design, technology, film, art, and travel. Let’s take a look back across… Read More

• Stay Cool Promotional Products for Summer | DC Metro Ad Specialties

  • June 23rd, 2014
  • Posted in Blog
  • Tags: ad specialties, apparel, branding, dc metro ad specialties, dc metro promotional products, embroidery, giveaways, graphic design, logos, multimedia, pantone colors, stay cool, summer, tradeshows, turnaround time

  A perfect summer day is when the sun is shining, the breeze is blowing, the birds are singing,  and the lawn mower is broken. – James Dent         Saturday marked the summer solstice. The day of solstice has the longest… Read More

• What’s Your Incentive? | Rockville, MD Printer

  • June 20th, 2014
  • Posted in Blog
  • Tags: branding, corporate gifts, cost savings, digital printing, direct marketing, giveaways, graphic design, incentives, lists, promotional products, social media

  All effective direct marketing campaigns include a strong call to action. The call can range from asking the recipient to visit a website, make a phone call, donate money, subscribe to a newsletter, etc. If recipients don’t have an immediate… Read More

• Types of Printing Proofs | Gaithersburg, MD Printer

  • June 17th, 2014
  • Posted in Blog
  • Tags: blueline proof, branding, cost savings, dc printer, digital printing, direct mail, direct marketing, gaithersburg printer, graphic design, logos, multimedia, offset printing, pantone colors, PDF proofs, press proof, proofs, rockville printer, turnaround time

  Proofing your print job is a crucial step. It’s your last chance to make sure that the fonts, graphics, colors, and margins are correct. Just as important as reviewing the proof is selecting the appropriate type. Your sales rep can… Read More

• 7 Common Presentation Folder Design Mistakes

  • June 9th, 2014
  • Posted in Blog
  • Tags: branding, business cards, cost savings, direct marketing, folders, graphic design, logos, mistakes, offset printing, pantone colors, presentation folders, turnaround time

  1. Using a Stock (Plain) Folder When you need something to hold all of your marketing materials, a presentation folder is your best bet. But, it’s not just a vessel that holds brochures, sell sheets, and your business card…it should… Read More

• Are your LinkedIn settings in line with your strategy?

  • June 7th, 2014
  • Posted in Blog
  • Tags: branding, direct marketing, linkedin, social media, tips

  Time for a checkup! Take a few minutes to make sure your LinkedIn settings are in line with your business and personal strategy. It will save you time and will make you more effective on LinkedIn as well as protect… Read More

• Take a Closer Look at FORMost

  • May 27th, 2014
  • Posted in Blog
  • Tags: ad specialties, branding, business cards, checks, closer look, corporate gifts, cost savings, digital printing, direct marketing, embroidery, envelopes, graphic design, logos, marketing, micr forms, mobile marketing, multimedia, offset printing, promotional products, tips

  Back in the 90s, Sears came out with an advertising campaign aimed at educating consumers about its various product offerings. “Come see the softer side of Sears.” It was an effective message that addressed the misconception that Sears is only… Read More