We live in an increasingly digital world. So much so, that it’s easy to start thinking of traditional direct mail as passé. But, the truth is, it’s not. As Forbes contributor Steve Olenski says, it is “alive and kicking.” (You… Read More
Blog
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Custom Branded Apparel – Performance Wear
Recently, on NBC’s Rock Center, Under Armour President, Chair and CEO, Kevin Plank was profiled. (You can watch it here.) His is a fascinating story about innovation and hard work. About identifying a need in the marketplace and fulfilling that… Read More
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3 Types of Mobile Marketing
This weekend, when dining out with friends, the hostess asked for a cell phone number so that she could alert us by text when our table would be ready. Brilliant! Now, not only do we avoid risking Norovirus from clutching that… Read More
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Print Grows Trees
In recent years, printed paper has become the target of some pretty harsh criticisms by the public. E-mail signature lines urge us to “think before we print this e-mail” and companies are transitioning previously printed collateral to electronic, if not… Read More
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FORMost Gives Back: AdoptaPlatoon
We’re so excited! For the past year, we have been sending care packages to the platoon we adopted through the AdoptaPlatoon program. This morning, we received a very special message from the Platoon Sergeant! He let us know how much… Read More
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Direct Mail Update: 2013 Postal Changes
Warning: Dull, yet informative post ahead! To liven it up, I suggest playing Please Mr. Postman by the Marvelettes while you read it. Are you aware of the United States Postal Service’s latest changes and price increases? (Yes, it’s true,… Read More