Kitting is a growing marketing strategy that when done right, can make a huge impact.
Marketing, in some ways, is an ever-shifting art. Trends on what consumers like best out of promotional items change from time to time. In an age in which one can purchase almost anything at any time, trying to keep products appealing and informative, depending on your goals, can be a challenge. While some forms of marketing change very little, kitting and fulfillment service is a marketing strategy that is on the rise.
What Is Kitting?
Kitting can apply to several marketing purposes. A business can make a kit of informational materials like a brochure, newsletter, sample, etc. to send to a contact. It could also create a promotional product kit containing samples and coupons to a select audience of customers or potential customers. Kitting is the assembly of select items to a select audience in varying quantities and time frames.
Save Space and Time
First, kitting saves companies space and time. Putting together and shipping these bundles takes up time that businesses typically don’t have. Marketing packages also can take up a lot of space. A warehouse that does kitting and fulfillment is the perfect place for all that to happen and make room for what you need to get done in your own office.
Efficiency
Likewise, kitting also makes marketing more efficient. With extra hands helping out for the material handling and shipping, a place for it all to happen, and marketing experts who can help you select the best pieces for each package, you will save your company money and energy in its marketing efforts. With a team, you’ll be able to get your messages across in a timely and fitting manner.
Customization
Speaking of fitting, kitting is an excellent way to gear one’s brand toward the consumer’s growing wish for personalized products. Depending on your business, you can make your kit as fun or practical as you like. With the help of your marketing company’s insights, you can choose the best audience and send them the most creative and effective gifts to help communicate your business’s value.
Trust FORMost Events & Promotions for Print and Marketing Needs Today!
FORMost Graphic Communications proudly provides high-quality print and marketing solutions that produce results for your business. Since 1985, we have been providing an array of services for both national and international clients across a wide variety of industries, including all levels of government. As a privately-held company based in the Washington DC area, we are dedicated to providing exceptional services and products to each of our clients’ unique marketing needs. To learn more about our products and services for your marketing and print needs, contact us today at 301-424-4242, or visit us on Facebook, Twitter, or Linkedin for more information.